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Dolly Parton expands her empire with launch of a new baking collection – after also trying her hand at opening a chain of diners, releasing a perfume and designing dog apparel


Dolly Parton – one of the most revered country musicians of all time, who also has a theme park empire inspired by her celebrity persona amid a flurry of other commercial endeavors – is showing no signs of stopping at 78.

The beloved celebrity has just launched a ‘rockin’ new baking collection’ in her Duncan Hines line.

She hard launched the brand in January 2022, when she released two cake mixes – banana and coconut- and two kinds of frosting to match.

Just a year later, in January 2023, the country queen added cornbread, biscuit, and brownie mixes to her collection, which she revealed she mixes up for husband Carl Dean: ‘My husband’s a big chocolate fan, so I’m always cooking him chocolate.’

Now, Dolly will no doubt delight fans as she has expanded the baking range even further by adding a yellow cake, blueberry muffin, banana nut muffin, cinnamon swirl crumb cake and chocolate cake mixes.

The beloved celebrity has just launched a 'rockin' new baking collection' in her Duncan Hines line

The beloved celebrity has just launched a ‘rockin’ new baking collection’ in her Duncan Hines line

She has also added a new creamy chocolate buttercream frosting. 

The collection is only available to purchase on Duncan Hines’ Baking With Dolly website. The range is in partnership with North American food giant Conagra Brands. 

But Dolly’s foray into food is just one of the star’s ventures, with the singer having dabbled in everything from cookbooks to perfumes.

It’s the latest addition into the star’s plethora of commercial endeavors, which includes dog apparel merchandise, fragrances, books and her infamous theme park – Dollywood.

In 2022, Dolly revealed that she was focusing on her playfully named Doggy Parton, a line of essential canine supplies including toys and even clothes.

‘My love for pets is stronger than ever,’ she said in a statement. ‘This inspired me to start my own line of Doggy Parton apparel, accessories, toys and more with a little “Dolly” flair.’

There are several chewy Dolly-themed toys available, including a plush microphone, guitar and hot pink platform heel. 

Dolly collaborated with SportPet Designs on the pet items, which also include a feathered pink cowboy hat and a hilarious blond wig so that dog owners can make their pooch look just like the Jolene singer.

In 2022, Dolly revealed that she was focusing on her playfully named Doggy Parton, a line of essential canine supplies including toys and even clothes

In 2022, Dolly revealed that she was focusing on her playfully named Doggy Parton, a line of essential canine supplies including toys and even clothes

And fans of the sensational songstress can now even smell like her - as she has a line of fragrances out too

And fans of the sensational songstress can now even smell like her – as she has a line of fragrances out too

On Instagram, the songstress announced her new dog brand while joined by her god-dog Billy the Kid, an adorable French Bulldog owned by her manager Danny Nozell.

Another cute video showed Dolly in a purple gingham top and tight white jeans with white platform heels as she pretended to blow dry the blond wig Billy the Kid, who proved to be perfectly photogenic.

And fans of the sensational songstress can now even smell like her – as she has a line of fragrances out too.

Her website boasts two collections, Front Porch and Scent from Above – sold at a variety of outlets. 

She advertised the brand in a 2021 Super Bowl commercial.

The Squarespace advert saw Dolly performing a new take on her mega-hit ‘9 to 5’ called ‘5 to 9’.

Dolly had long-dreamed of releasing her own perfume.

Dolly also famously has her own theme park, known as Dollywood, which she launched in 1986. As of 2019, it had approximately 3,000 people on its payroll - making it the largest employer in the community. Pictured in 1988

Dolly also famously has her own theme park, known as Dollywood, which she launched in 1986. As of 2019, it had approximately 3,000 people on its payroll – making it the largest employer in the community. Pictured in 1988

A statement on the website for the product read: ‘Having my own perfume has always been a dream of mine. For as long as I can remember, people have commented on my scent. “What are you wearing?”, “What is that fantastic smell?,” and “Where can I get it?” are all questions I have heard daily for more years than I can remember.

‘The truth is, I have been blending my own scent for years. It’s a combination of bath oils, powders and perfumes that have become my “signature” and is known everywhere I go. It’s time for me to share this with you. I hope you enjoy!’

Dolly also famously has her own theme park, known as Dollywood, which she launched in 1986. As of 2019, it had approximately 3,000 people on its payroll – making it the largest employer in the community. 

It’s located in Pigeon Forge, Tennessee, nestled in the foothills of the Great Smoky Mountains. 

The venue is owned by The Dollywood Company – a branch of the Herschend Family Entertainment (HFE).

The Dollywood Company also owns the Dolly Parton’s Stampede diner attraction chain and Dollywood’s Splash Country – a water park.

Dolly has also penned books - as well as being involved in a number of commercial endeavors over the years

Dolly has also penned books – as well as being involved in a number of commercial endeavors over the years

Her website boasts two collections, Front Porch and Scent from Above - sold at a variety of outlets

Her website boasts two collections, Front Porch and Scent from Above – sold at a variety of outlets

This year will also see the theme park open with a new interactive Dolly Parton Experience this spring – ‘to make guests feel as if they were alongside Dolly as she journeyed from Locust Ridge to stages around the world’.

Visitors of Dollywood are also invited to enjoy the theme park’s HeartSong Lodge & Resort and its DreamMore Resort & Spa.

In 2022, Dolly revealed that she left a piece of her art that only future generations will be able enjoy at the beloved location.

During  an appearance on The Kelly Clarkson Show the legendary singer-songwriter said that she wrote and recorded a secret song that’s now buried in a time capsule beneath her theme park in Tennessee.

‘You have no idea how that has bothered me,’ she joked, before adding, ‘I wanna go dig that up so bad. It’s a really good song!’ 

Dolly broke into the music industry as a singer on The Porter Waggoner Show in 1967. Pictured in 1984

Dolly broke into the music industry as a singer on The Porter Waggoner Show in 1967. Pictured in 1984

The 78-year-old multi-hyphenate has also recently opened up about her top tips for business savvy young people. Pictured with Kenny Rogers n 1983

The 78-year-old multi-hyphenate has also recently opened up about her top tips for business savvy young people. Pictured with Kenny Rogers n 1983

Over her nearly 60 year career, she has also earned an Emmy , a GLAAD Media Award, a Kennedy Center Honor and been inducted into the Rock and Roll Hall of Fame. Pictured in the film 9 To 5

Over her nearly 60 year career, she has also earned an Emmy , a GLAAD Media Award, a Kennedy Center Honor and been inducted into the Rock and Roll Hall of Fame. Pictured in the film 9 To 5

Beyond her music and more commercial projects, Dolly has also dabbled in acting - famously starring in the movie 9 to 5, which is also a musical - and the critically acclaimed Steel Magnolia (pictured)

Beyond her music and more commercial projects, Dolly has also dabbled in acting – famously starring in the movie 9 to 5, which is also a musical – and the critically acclaimed Steel Magnolia (pictured)

By waiting 30 years to open to the time capsule, that translates to the year 2045, which would be when Parton is 99-years-old.

‘I have to honestly say that was an odd feeling to be asked to write a song that nobody that was not going to be heard [for 23 more years},’ she added.

Beyond her music and more commercial projects, Dolly has also dabbled in acting – famously starring in the movie 9 to 5, which is also a musical – and the critically acclaimed Steel Magnolias. 

The 78-year-old multi-hyphenate has also recently opened up about her top tips for business savvy young people.

‘Find out who you are and do it on purpose,’ she told Business Insider. ‘That means if you really want to know who you are, you really got to put some thought, prayer, and effort in trying to figure out what that is.

‘Dreams can come true. I’m a prime example of that — just a country girl from the mountains.’

Dolly broke into the music industry as a singer on The Porter Waggoner Show in 1967.

Since then, she’s gone on to have 21 certified gold or platinum hits, won 11 Grammys, and dozens of other music awards.

Over her nearly 60 year career, she has also earned an Emmy, a GLAAD Media Award, a Kennedy Center Honor and been inducted into the Rock and Roll Hall of Fame.

The actress who was nominated for an Oscar for her hit 9 to 5 theme song,  acknowledges not everyone is destined for the kind of success she has experienced over her career, but wants young people to build on their own talents as they forge ahead. 

The actress who was nominated for an Oscar for her hit 9 to 5 theme song, acknowledges not everyone is destined for the kind of success she has experienced over her career, but wants young people to build on their own talents as they forge ahead. Pictured in November

The actress who was nominated for an Oscar for her hit 9 to 5 theme song, acknowledges not everyone is destined for the kind of success she has experienced over her career, but wants young people to build on their own talents as they forge ahead. Pictured in November

‘When you do get an opportunity to see your dreams come true, then you build what they call a brand, and then you’re someone that people come to trust,’ she explained

‘And if those dreams come true, then you make deals with people.’

As she approaches 80, the legendary performer, who recently enjoyed a game as a Dallas Cowboys cheerleader, somehow manages to stay as active as someone decades younger. 

For her birthday on January 19, she released four additional rock songs adding to the standards she included on her Rockstar album, which was released in November.

The new tracks are now included on what she is calling ‘Rockstar Deluxe.’ 

She is also preparing to host Dolly Parton’s Pet Gala on CBS February 21.

‘It’s going to be filled with performances from some of my favorite artists and of course, lots of dogs!’ she said in a video on social media.

The I Will Always Love You singer and songwriter thinks that Gen Z-ers should not be discouraged if their first jobs don't work out the way they had hoped. Pictured in June

The I Will Always Love You singer and songwriter thinks that Gen Z-ers should not be discouraged if their first jobs don’t work out the way they had hoped. Pictured in June

She promised the show would be ‘an amazing night filled with music, doggy fashion and lots of tricks.’

The I Will Always Love You singer and songwriter thinks that Gen Z-ers should not be discouraged if their first jobs don’t work out the way they had hoped. 

‘If you see that you’re heading down a path doing one thing and it’s not working out, I’ve always said it is OK to change horses in the middle of a dream,’ contended the Rockin’ Years artist.

‘Maybe you’ve learned just enough about the thing you were after that God’s directing you in a different way.’ she said.

‘So the main thing is just to work hard, believe in yourself — and do it.’



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