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Jack Tweed issues chilling warning to Bobby Brazier ahead of new series of Celebrity Big Brother years after mum Jade’s ‘soul destroying’ appearance


Jade Goody‘s widow Jack Tweed has urged her two sons not to go on Celebrity Big Brother after revealing how life fell apart after their own appearance back in 2007.

Jack has advised Eastenders and Strictly star Bobby Brazier, 20, and brother Freddie, 19, to avoid the new ITV series.

Millions are expected to tune in to the revamped show and ITV producers are hoping to capitalize on the success of last year’s series by reviving its celebrity spin-off – six years after it aired on Channel 5.

Jack, 36, appeared alongside Jade in 2007 but the show ended in disaster when she was embroiled in a major race scandal.

With her boys both forging successful careers in entertainment, Jack – who now lives in Brentwood, Essex with his new partner – has warned against them going on.

Jade Goody ‘s widow Jack Tweed has urged her two sons not to go on this year’s Celebrity Big Brother. Pictured: Bobby Brazier pictured the TV Choice Awards earlier this week 

Pictured: Jade Goody and Jack Tweed enter the Celebrity Big Brother house in January 2007

Pictured: Jade Goody and Jack Tweed enter the Celebrity Big Brother house in January 2007

Shocking: In 2007, Jade returned to the Big Brother house for its celebrity series, and sparked thousands of Ofcom complaints after being accused of racist behaviour towards Shilpa Shetty

Shocking: In 2007, Jade returned to the Big Brother house for its celebrity series, and sparked thousands of Ofcom complaints after being accused of racist behaviour towards Shilpa Shetty

He said ‘My advice would be to stay well clear. It is not worth it. Me and Jade did not have a great experience. It ended in disaster.

‘I did not feel comfortable in that experience at all. You feel very exposed. It’s constant. It feels enclosed. We met a few nice people but I would not recommend it.

‘It caused a lot of problems. If they asked me what I think having been on it myself I would say avoid it.

‘It was constant boredom. I’d wake up and have a shower and then wonder what to do next. It was soul-destroying at times. It was tough.’

Jack said both of Jade’s sons are ‘flying’ and appearing on the show would not be worth the ‘risk’.

He added: ‘Jade would be so proud of both of them. I know I am. That show caused major problems. It was a total nightmare.

‘They are both doing brilliantly, it just would not be worth the risk. I am sure that is also the official advice they will be getting.

‘These reality shows sound great for young and upcoming people but they have negative sides as well. It’s not all they are meant to be.’

It is not the first time the father has issued a warning Jade’s sons about being in the public limelight, drawing on his own experiences and those of his late wife Jade.

Jack and Jade arriving back at a hotel together in 2006 after a night out in London

Jack and Jade arriving back at a hotel together in 2006 after a night out in London 

Jade Goody and Jack Tweeds outside her home in Waltham Abbey on February 2009

Jade Goody and Jack Tweeds outside her home in Waltham Abbey on February 2009

Jade Goody and ex-husband Jack Tweed (pictured, in 2008) were married until her death from cancer aged 27 in 2009

Jade Goody and ex-husband Jack Tweed (pictured, in 2008) were married until her death from cancer aged 27 in 2009

Jack with his new girlfriend Ellie Sargeant, 28, who live together in Brentwood, Essex

Jack with his new girlfriend Ellie Sargeant, 28, who live together in Brentwood, Essex

Bobby and his dance partner Dianne Buswell came in second place on this years Strictly Come Dancing

Bobby and his dance partner Dianne Buswell came in second place on this years Strictly Come Dancing 

He previously described show business as a ‘rough game’ adding: ‘I would say to Bobby to be careful, especially the more successful he gets.

‘I know he has good people around him and he has a good head on his shoulders and his dad Jeff is looking after him.

‘It’s very hard to trust people in that industry. I found people constantly trying to turn you over and out to get you for their own benefit.

‘It’s the nature of the beast. A lot of people were going behind Jade’s back to make money from her.

‘It’s about greed. That world is full of snakes. Bobby I am sure will be careful of that. It is a rough game and I have told him that.

‘Jade had a lot of fake people around her. They were trying to be her mates but did not have her best interests at heart at all.

‘Bobby needs to be careful of that. But he has good people around him and that is what is important. He has the world at his feet.’

Jack previously spoke out calling for TV shows and companies to do more to protect the mental health of contestants in light of a series of suicides in reality television.

He said: ‘There needs to be greater duty of care around that sort of issue. The mental health impacts can be huge.’

Jack – who has previously spoken of smoking cannabis says he is now drug free and only drinks socially on odd occasions.

He lives with his girlfriend Ellie Sargeant, 28, but said he would always love Jade.

Jade was a contestant on Big Brother’s third series in 2002, and applied for a spot on the show by submitting a video of herself, passing her entire body through a rubber band.

During her stint in the house, Jade left viewers in hysterics with a slew of clangers, including her questioning whether ‘East Angular’ was in the UK or abroad.

She also wondered whether Croissants were English because she ‘got them with a full English breakfast,’ if Jerusalem was a real place or ‘just in the Bible,’ and ‘Do they speak Portuganese in Portugal? I thought Portugal was in Spain.’

In one tearful exchange, Jade also delivered the iconic quote: ‘Am I minging?’

However, she still made it to the final, finishing in fourth place, and earned a hugely warm reception from the crowd as she exited the house.

She re-entered the house with then boyfriend Jack for Celebrity Big Brother in January 2007.

During Jade’s time in the house, she clashed with fellow housemate, Bollywood star Shilpa Shetty, including calling the actress ‘Shilpa Poppadom’ and mocking her for bleaching her facial hair.

Strictly and EastEnders star Bobby Brazier with dad Jeff at the NTA ceremony

Strictly and EastEnders star Bobby Brazier with dad Jeff at the NTA ceremony 

Jeff Brazier carrying his sons Bobby and Freddie after Jade's Christening in March 2009

Jeff Brazier carrying his sons Bobby and Freddie after Jade’s Christening in March 2009 

Celebrity Big Brother will repeatedly see a huge change to the show ahead of ITV 's reboot kicking off next month (hosts AJ Odudu and Will Best pictured)

Celebrity Big Brother will repeatedly see a huge change to the show ahead of ITV ‘s reboot kicking off next month (hosts AJ Odudu and Will Best pictured)

In a bid to revive elements of the original show the opening episode will be filmed live after last year's civilian series opening was pre-record - leaving viewers fuming

In a bid to revive elements of the original show the opening episode will be filmed live after last year’s civilian series opening was pre-record – leaving viewers fuming 

A particular moment that caused the most outrage was a huge row between Jade and Shilpa over an Oxo Cube.

Jade told Shilpa that she was ‘no f*****g princess here,’ and she hit back that she needed ‘etiquette classes’, while fellow housemates Danielle Lloyd and Jo O’Meara laughed throughout.

Back in 2007, Ofcom received more than 44,500 complaints from the public (a record at the time), and bosses opted not to have a live crowd when Jade was evicted from the house.

Such was the scandal at the time that although Shilpa did not lodge an official complaint about racist behaviour with Big Brother, her allegations compelled police to investigate the possible classification of her treatment as ‘racial hatred’.

While Jade gave interviews in the ensuing days apologising for her behaviour, the backlash brought her career to a screeching halt, and she checked herself into The Priory before stepping back from the spotlight in 2007.

The show will reboot next month and in a bid to revive elements of the original show the opening episode will be filmed live unlike last year’s civilian series opening which was pre-record.

According to the Sun producers wanted to be able to keep surprises from viewers with a live show, despite the added pressure it placed on the production crew.

A source told the publication: ‘Producers wanted to bring back that anything-could-happen feel to Celebrity Big Brother’s kick-off, even if it will be a bit more of a nerve-wracking experience for them.

‘It will also ensure the bosses will be able to save a few more surprises, in terms of the famous housemates they plan to unveil on the night.’

The reality show’s original run always featured a live opening as the contestants entered the famous house, however ITV opted to film their first episode 24 hours earlier last year.



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