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Ocado to offer ‘fine dining’ frozen ready meal range for cats and dogs: Dishes created for ‘younger, urban, mindful owners’ include lamb with garden mint and venison with blackberries


Ocado is set to offer a range of frozen ready meals for cats and dogs as owners seek luxury ‘fine-dining’ alternatives for their pets.

The online grocery retailer will appeal to health-conscious pet owners by offering seven different types of microwavable frozen meals – suitable for puppies, kittens, and adult cats and dogs.

Rolling out this week, the ready meals, from startup brand Ted’s Bowl, feature human-grade meat, fish or poultry – at a minimum of 70 per cent for dogs and 98 per cent for cats.

Some options on the luxury menu include lamb with garden mint and venison with blackberries for dogs, and beef and salmon with chicken for cats.

All meals include added vitamins and minerals, whilst those for dogs also include seasonal British fruit and vegetables. 

Ocado is set to offer a range of frozen ready meals for cats and dogs as owners seek luxury 'fine-dining' alternatives for their pets

Ocado is set to offer a range of frozen ready meals for cats and dogs as owners seek luxury ‘fine-dining’ alternatives for their pets

The online grocery retailer will appeal to health-conscious pet owners by offering seven different types of microwavable frozen meals (file photo)

The online grocery retailer will appeal to health-conscious pet owners by offering seven different types of microwavable frozen meals (file photo)

They are also free from bones, grains and other bulking ingredients.

Sara Pearson, the co-founder of Ted’s Bowl, told The Grocer magazine that Britain’s recent explosion in pet ownership had ‘given rise to a new demographic of younger, urban pet owners’, who are more mindful about what foods they give their cats and dogs.

‘They are knowledgeable about nutrition and understand that good and wholesome food helps minimise health issues,’ she said.

‘They are also familiar with the concept of freshly cooked, premium ready meals. Ted’s Bowl is both fine dining and responsible dining for dogs and cats.’ 

She added: ‘Scratch-cooking pet food is not an option for most consumers as it takes time, skill, and knowledge to produce properly balanced meals.’

Ocado pet food buyer, Meri La Bella, said the supermarket believes frozen food will be the ‘next big thing’ in the pet industry.

Rolling out this week, the ready meals, from startup brand Ted's Bowl, feature human-grade meat, fish or poultry

Rolling out this week, the ready meals, from startup brand Ted’s Bowl, feature human-grade meat, fish or poultry 

‘With the launch of the Ted’s Bowl range, our all-important family pets can enjoy even more choice and diversity in what they eat too.

‘The convenience of quality frozen ready meals that can be cooked in the microwave straight from the freezer is very appealing, and we think they will be the next big thing in pet food.

‘Pets are now often seen as just another member of the family and for some owners, that means seeking out new ways to boost the taste, diversity and nutrition of what they offer at meal times.’

The meals cost between £4.49-£4.59 for 300g and come in a fully recyclable container.



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