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They’re a politician… get them out of there! I’m A Celeb bookers told to ‘avoid political figures’ after Nigel Farage ratings slump


I’m a Celeb bookers have been told to ‘avoid political figures’ after the hit show saw a ratings slump during Nigel Farage‘s stint in the Jungle. 

The order to ditch the politicians has come from ITV bosses after a lot of viewers chose to skip last year’s edition of I’m a Celebrity… Get Me Out of Here! The 2023 final saw viewing figures plummet by 4million with an average of just 6.6million people tuning in compared to 10.1million in 2022. 

ITV bosses believe that the slump in viewing figures is due to the recent inclusion of controversial politicians in the line-up of celebrities. 

Last year’s edition of the show saw former UKIP leader and GB News presenter Nigel Farage and in 2022 disgraced former Health Secretary Matt Hancock took part. Mr Farage finished in third place this year as did Mr Hancock in 2022. 

Mr Farage famously stripped completely naked on a number of occasion on the show leaving his fellow campmates stunned.  

According to the Daily Mirror, a source said: ‘In the past, it’s been really interesting to see which politicians are willing to join the show. But this year, it’s a case of “avoid, avoid, avoid”.’

Nigel Farage taking part in an eating trial on last year's I'm a Celeb. ITV bosses believe that the slump in viewing figures is due to the recent inclusion of controversial politicians in line-up of celebrities

Nigel Farage taking part in an eating trial on last year’s I’m a Celeb. ITV bosses believe that the slump in viewing figures is due to the recent inclusion of controversial politicians in line-up of celebrities

Matt Hancock took part in the 2022 edition of the show. The former Health Secretary finished in third place

Matt Hancock took part in the 2022 edition of the show. The former Health Secretary finished in third place 

I'm a Celebrity presenters Ant and Dec. The presenting duo have called for a year without politicians for the show

I’m a Celebrity presenters Ant and Dec. The presenting duo have called for a year without politicians for the show

Ant and Dec are said to have been enthusiastic about Mr Farage taking part in the show but after the 2023 show Dec said: ‘I think we should do a year without politicians.’ And Ant said: ‘Agreed, agreed, agreed.’

Politicians have become a staple of the I’m a Celeb cast in recent years. Other politicians who have taken part include veteran Tory Edwina Currie, Lib Dem Lembit Öpik and former leader of Scottish Labour Kezia Dugdale. 

Nadine Dorries famously took part in the 2012 edition of the show where she was the first to be voted out of the jungle. Then Prime Minister suspended Ms Dorries from the Conservative Party for taking part in the show while she was a sitting MP. 

ITV have been approached by MailOnline for a comment.  



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